No. 2
The No. 1 app for your No. 2
Logo Exploration
Early Sketches
The Name
The No. 1 app
for your No. 2
for your No. 2
The Mark
The 2 — Immediately recognizable. No explanation needed.
The dot — A colon. Two meanings: punctuation and organ.
Dark badge — Medical seriousness without clinical coldness.
The Strategy
Everyone already knows what it means.
Slightly funny. Immediately clear. Owns the subject.
Warm enough to open daily. Credible enough to trust.
Color System
Obsidian
#1C1C1E
Primary Green
#7EB77F
Forest
#3D7A5F
Background
#F8F7F4
Amber
#E07A2F
Alert
#E05252